AXXESS CARE
How might we connect two user bases in a new type of working relationship?
The Axxess CEO found a business need for a nursing job marketplace - an “Uber” for nurses. The catch? He wanted an ultra-lean agile “garage” startup within a business. I used guerilla UX research techniques as well as rapid UI iteration to create a never before seen native mobile app.
ACTION
Ultra-lean User Whiteboard Sessions
Nurse interview feedback & bringing in nurses for whiteboard sessions
Group ideation on how might we serve jobs to users as units? Gotchas or land mines?
Flows and MVP roles
Mapping user roles
and needs per role.What is doable in a
lean MVP vs. future functionality?What are the core roles/users that must be addressed in MVP?
Rapid iteration wireframing
Cohesive Design system
A11Y friendly
Design review and approval process
Live nurses user testing
test nurses hired to use app for a month
RESULTS
Available in 17+ states & used by over 7,000 agencies
Now available in California, Nevada, Arizona, Texas, Oklahoma, Illinois, Wisconsin, Michigan, Indiana, Ohio, Pennsylvania, Massachusetts, Virginia, North Carolina, South Carolina, and Florida with more coming soon.
Each state requires legal and regulatory customization.
Unforseen unhappy paths and gotchas, weak back end and process support.